Best practice for publishing podcast clips on LinkedIn

Best Practice for Publishing Podcast Clips on LinkedIn

So, you want to post a clip to LinkedIn but you don’t know how? We’re here to help! We even made sure to point out common pitfalls and give you pro tips along the way so that you can be a master from the get go!

Step 1: Who is posting?

Let’s start by deciding who is posting this content: Is it you as an individual? Or your company page?

⚠️ Common Pitfall: Don’t skip this step, because who you’re posting as determines your audience. If you accidentally post your company content on your personal page, only your contacts will see that post even though it was meant for the people that follow your company page!

If it’s you as an individual, just go to your “Home” feed and head to step 2!

If you’re posting from your company page, make sure you navigate to your company page. (If you’re wondering what a company page is and how to make one, click here to navigate to LinkedIn’s official guide.)

Step 2: Create a post

Now that you know who you’re posting as, it’s time to actually craft your post. On the appropriate page (that we’ve identified in step 1), click on “Start a post” located at the top of the page.

Now, a pop up should appear that looks like this:

Write what you want the text portion of the post to say in the “What do you want to talk about?” section. If you don’t know what to say, here are some ideas:

• Give some context for the podcast clip that you’re sharing: who is talking and what are they talking about?
  ✨ Pro Tip: Tag the person that’s in the podcast clip so that they get the recognition they deserve, and have the opportunity to repost the clip to their feed! This is a great way to get more eyes on your content 👀

• Add an intriguing quote from the podcast clip
  ✨ Pro Tip: Don’t give all the juicy info away in text! Format the quote as a cliff hanger so that the audience would want to listen for the answer.

Step 3: Add the podcast clip

Now that you have the text, it’s time to add the podcast clip!

✨ Pro Tip: Use a square video as opposed to vertical since the viewing experience is better on desktop for square!

Navigate to the bottom left corner of the pop up, and click on the photo icon. This will allow you to add media to your post.

Now, you should be able to select the file you want to upload from your computer.

⚠️ Common Pitfall: If LinkedIn isn’t letting you attach your file, make sure that the file size does not exceed 100MB. For other restrictions on what’s allowed and not allowed, click here for LinkedIn’s media guide.

Step 4: Add a CTA

Sharing your content is great and all, but what’s the point if your audience doesn’t know what to do with it? That’s why it’s really important to add a call to action (CTA) on your post.

Common practice on LinkedIn is to post the link to the full episode in the comments after posting, but you can always add it to the post itself too!

Step 5: Publish or schedule your post

Now that your video is attached, and the text has been written you’re ready to publish that post and share it with the world! To publish the post, simply click on the “Post” button at the bottom right corner. If you want to schedule the post for later, click on the clock icon next to the “Post” button. There, you should be able to select the date and time for your post to go live.

You did it!

Now you should have a post that’s live, or ready to go live! If you’re curious about how that post will look like, check out some examples from our clients who published their podcast clip to LinkedIn!